As part of our ongoing series of articles introducing our Geo models to St. Louis, today we’re taking a quick tour of the Geo Prizm.
The Geo Prizm was introduced to the US market in 1989. Although re-branded as the Chevrolet Prizm in 1998, the car lasted on the market until 2002, a solid 13 year run. Introduced as an entry level car in the compact car category, the Prizm was based off of the Toyota Camry. Initially, it was built to replace the highly unsuccessful Chevy Nova – the butt of numerous car marketing jokes due to it’s Spanish translation as “Does Not Go”. All Prizms were built at a plant in Fremont, California called New United Motor Manufacturing, Inc, which was a joint venture between Toyota and General Motors.
The Geo Prizm is available in a standard body type as well as a hatchback. There’s also a model called the GSi, which boasts a 130 horse power engine, sport suspension, and a handful of other sport performance features.
When it was redesigned in 1993, the United States Environmental Protection Agency upgraded the car to Compact status. This was largely due to the increase in interior space it was given by the redesign. This redesign also resulted in a driver airbag, new engine options, and a four speed automatic engine (instead of the previous three speed).
The Prizm was redesigned again in 1998, and then re-branded from Geo Prizm to Chevrolet Prizm. The most meaningful update was the addition of a new engine that featured more power without sacrificing existing fuel economy.